Sally Denton's lecture was understanding trend and forecasting. Why trends are so important and she says the future has happened, just it's not distributed very well !!
She also talked about the three stages of trend.
Marco 3 to 5 years plus is thinking differently.
Transitional is 1 to 2 years fashion/fabrics.
Micro trend six months and to be avoided as much as possible as this is the lines that end up in the cheap discount stores.
We looked at the start of trends. First trendsetter is designers. The early adopter is brands. The trend follower is high Street. The lagger is discount stores.TK Maxx has changed the face of discount shops offering quality designer clothes at prices one can afford. Top Shop became a brand in its own right.
As much as I found the lecture enlightening, I felt it was aimed at younger students who will become the designers the of the future, working in companies where they need to understand trends.
It is most certainly worth looking at Sally Denton's website The TrendBoutique to learn more about
her and her company.
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